Founder and chocolatier, Haidy Samuel, 
is driven by strong values concerning the health benefits of an alternative, less processed diet.

In 2012, with her first baby, she decided to limit all kinds of processed, ready-to-go, and junk food, and started creatively cooking all kinds of food, and desserts from scratch, and it all started from here.

Since then, she decided to turn her passion into a business.

In 2017, she founded Natural Bites with a mission to add value to the Egyptian market through supporting adults and their children live a more balanced, healthier, and empowered lifestyle while enjoying their favorite foodsBeing a pharmacist, has helped Haidy produce high quality, natural chocolates, that health conscious, and mindful foodies can feel content when incorporating into their healthy lifestyle.